Non-endemic NIL deals

Track announcements of consumer brands launching or expanding NIL (Name, Image, Likeness) programs with college athletes. Surface new brand-athlete deal signings, brand categories entering NIL for the first time (CPG, fintech, QSR, apparel, tech, etc.), brands publicly increasing their NIL budgets, and brands signing multi-athlete college deals. Focus on non-endemic brands new to college sports marketing. Include deal details, brand names, athlete names, and schools when reported.